See this creative and hilarious book on one person's notes and drawings as he observed, from behind the one-way mirror, participants in focus groups. The book's author, Bradley H. Olsen-Ecker, says: "At all the focus groups I would sketch the participants who were interesting and said outrageous things. I’ve kept it to look like a sketch book." Click graphic below to see book
Wednesday, January 13, 2010
"Out of Focus"
See this creative and hilarious book on one person's notes and drawings as he observed, from behind the one-way mirror, participants in focus groups. The book's author, Bradley H. Olsen-Ecker, says: "At all the focus groups I would sketch the participants who were interesting and said outrageous things. I’ve kept it to look like a sketch book." Click graphic below to see book
Monday, January 11, 2010
In Defense of Face to Face Focus Groups
Although online methods for conducting qualitative research are becoming more popular, resourceful, and useful, there will always be a place for face to face interviews.
Face It-The Power of In-Person Focus Groups
Although online methods for conducting qualitative research are becoming more popular, resourceful, and useful, there will always be a place for face to face interviews.
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