See this creative and hilarious book on one person's notes and drawings as he observed, from behind the one-way mirror, participants in focus groups. The book's author, Bradley H. Olsen-Ecker, says: "At all the focus groups I would sketch the participants who were interesting and said outrageous things. I’ve kept it to look like a sketch book." Click graphic below to see book
A blog about all aspects of qualitative research, including moderating, research design, methodology, sampling issues, client perspectives, industry trends, and more.
Wednesday, January 13, 2010
"Out of Focus"
See this creative and hilarious book on one person's notes and drawings as he observed, from behind the one-way mirror, participants in focus groups. The book's author, Bradley H. Olsen-Ecker, says: "At all the focus groups I would sketch the participants who were interesting and said outrageous things. I’ve kept it to look like a sketch book." Click graphic below to see book
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Focus groups
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